Privacy Policy

(Effective January 20, 2025)

Scope of Policy

This Privacy Policy explains how Fathers Heart Home Care (“Fathers Heart,” “we,” “our,” “us”) collects, uses, and shares your information, including through our digital properties where this Privacy Policy is linked (“Site”). This Privacy Policy applies generally to the information we collect about you as a consumer, employee or contractor, prospective employee, or as someone legally authorized to represent another individual, such as a family member, friend, or client (“you,” “your,” “yourself”).

This policy is limited to data collected from United States residents only.

This Privacy Policy does not apply to any protected health information governed by the Health Insurance Portability and Accountability Act (HIPAA) and its implementing regulations. Any client health information subject to HIPAA will be managed in accordance with applicable laws and a Notice of Privacy Practices, which we provide when applicable.

If your data is collected, used, or shared in connection with employment or contracting with Fathers Heart Home Care, it is also subject to the terms outlined in applicable employment policies, handbooks, agreements, or rules, which will take precedence in the event of any conflict.

This Privacy Policy does not cover third parties or external service providers acting independently of Fathers Heart Home Care. Inquiries about employment records, marketing communications, or client records related to such third parties should be directed to the appropriate provider or organization.

Notice of Collection of Personal Information

At Fathers Heart Home Care, we may collect the following categories of personal information to ensure the highest quality of care and service:

Categories of Personal Information We Collect

  • Identifiers: Name, address, phone number, and email address.

  • Personal Information (as defined by California Civ. Code § 1798.80(e)): Such as contact details, financial information, and other personal identifiers.

  • Voluntarily Provided Information: Information related to personal characteristics, including protected classes.

  • Commercial and Financial Information: Purchase history, payment methods, and related details.

  • Professional or Employment-Related Information: Work history, qualifications, and certifications.

  • Sensitive Personal Information: Data requiring additional safeguards, including Social Security numbers and health information.

  • Website/Application Interactions: Data on how users interact with our online platforms.

  • Health and Physical Characteristics: Information needed to provide care.

  • Inferences: Insights derived from collected data to improve services and care coordination.

Categories of Sensitive Personal Information We Collect

In compliance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), we collect and use the following sensitive personal information:

  • Social Security Numbers

  • Driver’s License and State Identification Card Numbers

  • Financial Account Information

  • Health Information and Biometric Data

  • Precise Geolocation Data

  • Communication Contents (mail, email, and text messages, when necessary)

Why We Collect Personal Information

We collect this information for the following purposes:

  • To communicate with you and provide care services.

  • For the administration and operation of our business.

  • To anonymize data for research and analysis purposes, ensuring it cannot identify you.

  • To enhance security and prevent fraud or illegal activity.

  • To fulfill contractual obligations and agreements.

  • To verify and onboard caregivers and employees.

  • To ensure compliance with legal and regulatory requirements.

  • To facilitate interactions on our platforms, excluding web tracking for targeted advertising.

  • To coordinate care and provide exceptional customer service.

  • To deliver educational resources and training for caregivers and employees.

  • To explore and test new business innovations.

  • To conduct market research and analytics.

  • To advertise and recruit for employment, as well as promote our services and products.

Data Sharing

We may share identifiers, customer personal information, commercial information, and Website/Application interactions for business purposes, such as analytics and improving services.

  • We do not sell or share client health information under any circumstances.

At Fathers Heart Home Care, we prioritize your privacy and ensure all personal information is collected, used, and shared in compliance with applicable laws and regulations. If you have questions about our privacy practices, feel free to contact us.

 

Retention Periods and Communication Practices

Retention Periods

At Fathers Heart Home Care, we retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Retention periods vary based on the type of information:

  • Identifiers: Retained throughout your relationship with us and for a reasonable period afterward to comply with legal obligations and resolve disputes.

  • Customer Personal Information: Retained as needed to provide services and as required by law.

  • Personal Characteristics of Protected Classes: Retained for as long as necessary to meet the purpose of collection and legal requirements.

  • Commercial Information: Retained during your relationship with us and for a period afterward for compliance and audit purposes.

  • Financial Information: Retained for the duration of service provision and as required by legal obligations.

  • Professional or Employment-Related Information: Retained during employment or application and for a reasonable period afterward to comply with regulations.

  • Sensitive Personal Information: Retained for as long as needed to provide requested services or goods and meet legal requirements.

  • Website/Application Interaction Data: Retained while you use our website and for a reasonable time thereafter for compliance and auditing.

  • Biometric Information: Retained only as needed for its intended purpose and as required by applicable law.

  • Sensory Data: Retained for quality assurance purposes and for legal compliance as necessary.

  • Health & Physical Characteristics: Retained as needed to provide care and comply with legal obligations.

Once data is de-identified or aggregated, it may be retained longer for analysis and research purposes in compliance with applicable laws.

Communications Consent and Practices

Consent to Communications

By using our services or providing your contact information, you consent to our use of your information for communication purposes. This includes phone, email, and text communications about our services or updates.

Telephone Communications

We may record or monitor phone calls for quality assurance. By communicating with us, you consent to such recordings.

Text Messaging Consent and Communication

Fathers Heart Home Care provides the option to receive text updates and communications. By subscribing, you consent to receive service updates, promotional offers, and relevant notifications.

  • Collection and Use of Information: We collect your mobile number and related preferences during sign-up. This information is used solely for delivering the services you’ve opted into.

  • Automated Technology: Text messages may be sent using automated systems, including autodialers. By subscribing, you consent to this technology.

Opt-Out Options

You can opt out of receiving text messages anytime by replying STOP to any message. Upon receiving your opt-out request, we will stop sending messages promptly.

We Do Not Sell Your SMS Data

We are committed to your privacy and do not sell SMS data. This data is only used for the services you’ve consented to.

Targeted Marketing Exclusion

While we may engage in targeted marketing using other personal data, SMS data collected under your consent is excluded from these practices.

Opt-Out Specificity

Opting out of one communication channel (e.g., email) does not automatically unsubscribe you from another (e.g., text messages). To fully opt out, submit a request specifying all channels you’d like to unsubscribe from.

If you have any questions about these policies or wish to manage your communication preferences, please contact us using the details provided in this Privacy Policy.

 

CAN-SPAM Act Compliance and Data Practices

Commercial Email Communications

At Fathers Heart Home Care, we comply with the requirements of the CAN-SPAM Act and are dedicated to ensuring you receive only those emails you request or consent to. Below is an overview of our email communication practices:

  • Opt-Out Options

    • If you wish to stop receiving future commercial emails from us, follow the unsubscribe instructions included in the email or contact us using the details in the Contact Us section. We will promptly process your request.

    • We ensure your email address is removed from our mailing lists within 10 business days of your request.

  • Email Content

    • Our emails clearly state they are advertisements and include a valid physical address.

    • Each email provides an easy, clear way to unsubscribe.

  • Prohibited Practices

    • We do not use false or misleading header information.

    • Subject lines accurately reflect the content of the message.

    • We do not harvest email addresses or use automated tools to collect email addresses without consent.

If you have any questions or wish to opt out of commercial emails, please contact us using the details provided below.

Data Security

We are committed to safeguarding your personal information. We have implemented reasonable security measures to protect your data from unauthorized access, misuse, or disclosure.

Changes to Communications Practices

If we make any updates to our communication practices, we will revise this policy and notify you as required by law.

Your Rights and Choices

Accessing, Updating, or Deleting Information

You have the right to:

  • Access the personal information we hold about you.

  • Request corrections to inaccurate data.

  • Request deletion of your personal information, subject to legal or contractual obligations.

To exercise these rights, complete the privacy request form linked in this policy or contact us directly.

Managing Web Tracking Technologies

Consent to Online Technologies

When you visit our site, a banner will appear requesting consent to use optional online technologies like cookies or trackers. These tools are only activated with your consent and may be used for:

  • Enhancing your user experience.

  • Delivering relevant content or advertising.

  • Analyzing site performance and traffic.

You can opt-in or opt-out of these technologies via our Cookie Preferences link at any time.

Browser Settings and Ad Preferences

You can also adjust your device settings to limit ad tracking or manage cookies using browser tools. Additionally, you may opt out of personalized advertising through:

  • Your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android).

  • Third-party ad network settings, such as the Digital Advertising Alliance.

Do Not Track Signals

Our site honors “Do Not Track” signals, which notify websites that you prefer not to have your activity tracked for targeted advertising.

Data Collection Methods

We collect personal information through the following methods:

  1. Data You Provide: Information shared via forms, phone calls, emails, or applications.

  2. Automated Data: Information collected through cookies, web beacons, or similar technologies.

  3. Network Data: Information shared with us by affiliates or service providers.

  4. Other Data Sources: Information from public records, third-party services, or external databases.

Examples of Collected Data

  • Identifiers: Name, address, phone number, and email address.

  • Customer Information: Medical or health insurance data, payment history, and service records.

  • Sensitive Information: Social Security number, financial details, or geolocation.

  • Interaction Data: Information from website forms, online behavior, or communications with our team.

  • Professional Information: Employment history, certifications, and qualifications.

Opt-Out Options for Personalized Communications

  • Text Messages: Reply with STOP to any text message to discontinue further communication.

  • Emails: Use the unsubscribe link in our emails or contact us directly to manage preferences.

We ensure that opting out of one communication method (e.g., text) does not automatically opt you out of another (e.g., email).

Automated Data Collection

At Fathers Heart Home Care, we gather certain automated information about how users interact with our website (“Site”) and online resources. This is common across many websites and enables us to improve your experience, ensure functionality, and optimize our services.

We, along with our trusted affiliates and third-party vendors, utilize technologies such as cookies, tags, scripts, application program interfaces (APIs), software development kits (SDKs), and web beacons.

Purpose of Automated Data Collection

These technologies are used for various purposes, including:

  • Simplifying your navigation by remembering your preferences and previously entered information.

  • Delivering personalized content and advertisements based on your preferences, behavior, and location.

  • Monitoring and analyzing the performance and usage of our website and online tools.

  • Identifying trends in website traffic and enhancing the overall functionality of our digital platforms.

Reports generated from these tools may include personal information, aggregated data, or anonymous insights.

Examples of Automatically Collected Information

We may collect the following categories of data through automated technologies:

  1. Identifiers – Information such as Internet Protocol (IP) addresses or unique device identifiers.

  2. Site Interaction Data – Logs of how users interact with our site or advertisements, including session data, browser types, and device details.

  3. Sensitive Geolocation Information – Details about the location of your device (e.g., country, state, or precise geolocation).

Data Use

We may use the data collected to:

  1. Enhance your experience by personalizing the website content and functionality.

  2. Monitor the effectiveness of our online advertising.

  3. Provide customer support by troubleshooting issues you encounter.

  4. Strengthen website security and prevent fraud.

  5. Perform analytics to improve site performance and usability.

Third-Party Data Sharing

While we work with third-party providers to improve your online experience, all data collection and sharing are subject to this Privacy Policy. Examples include:

  • Sharing non-identifiable data to improve website functionality.

  • Collaborating with analytics providers to assess website performance.

Note: Sensitive personal information (such as health-related data) is not shared with third parties for marketing purposes.

Managing Automated Data Collection

Your Options for Cookies and Tracking

  • Consent Management: Upon visiting our website, you will have the option to manage cookies and tracking technologies through a pop-up banner or cookie preferences link.

  • Browser Settings: You can adjust your browser settings to limit or block cookies, delete stored cookies, or enable “Do Not Track” functionality.

Personalized Advertising Preferences

You can opt out of targeted advertising by managing your preferences through:

  • Digital Advertising Alliance (DAA): Adjust ad preferences on the DAA website.

  • Social Media Platforms: Modify your ad preferences directly on platforms such as Facebook or Instagram.

Do Not Track Signals

If your browser sends a “Do Not Track” signal, our systems will honor this request by limiting tracking activities on your device.

Other Data Sources

In addition to automated data, we may collect information from other sources, including public records, service providers, and external databases, to improve service delivery. Examples include:

  • Identifiers: Name, email address, and phone number.

  • Employment Information: Job titles, certifications, and qualifications.

  • Health Data: Care needs and medical conditions for care coordination purposes.

How We Use Your Personal Data

At Fathers Heart Home Care, we collect personal information for specific purposes that allow us to provide better services, improve our operations, and communicate effectively. Below is an outline of how your data may be used:

Primary Purposes for Data Use

  • Communication

    • Responding to inquiries submitted via phone, email, or online forms.

  • Enhancing Service Quality

    • Using client feedback and survey data to refine our services and address concerns.

  • Administrative Functions

    • Supporting routine business operations, such as processing payroll, onboarding employees, and performing audits.

  • Anonymization for Insights

    • Aggregating data for internal research and analysis without identifying specific individuals.

  • Fraud Prevention and Security

    • Verifying identities to protect against unauthorized access and illegal activities.

  • Contractual Obligations

    • Managing agreements related to care services or employment contracts.

  • Compliance with Legal Standards

    • Fulfilling record-keeping obligations, such as employee payroll documentation.

  • Online Experience Optimization

    • Using tools like cookies to enhance website navigation and usability.

  • Care Coordination and Customer Service

    • Collecting client inquiries to provide seamless communication with healthcare providers and families.

Additional Uses of Collected Data

  • Education and Training

    • Maintaining records of caregiver training to ensure compliance with internal standards and regulatory requirements.

  • Testing and Innovation

    • Analyzing anonymized data to develop new care solutions and business improvements.

  • Market Research

    • Determining trends to refine advertising and recruitment strategies.

  • Advertising and Marketing

    • Informing families about our services through targeted campaigns based on consented preferences.

Data Sharing Practices

Who We Share Data With

  1. Affiliates and Partners

    • Personal data such as contact information and service records may be shared with affiliates to improve care quality and maintain consistency across our network.

  2. Service Providers

    • Third-party providers may process personal information on our behalf to enhance customer support, maintain operational efficiency, or provide technical support.

  3. Legal Entities

    • Data may be disclosed to law enforcement or public health officials when legally required to ensure safety, prevent fraud, or address violations.

  4. Business Transactions

    • In the case of mergers, acquisitions, or asset transfers, relevant data may be shared under strict confidentiality agreements.

Social Media and External Links

Our website may include links to third-party platforms like Facebook, Instagram, or Google. While our use of data aligns with this Privacy Policy, the collection and handling of information on external sites are governed by their respective privacy policies.

If you interact with public forums or blogs linked to our site, keep in mind that your shared information could be visible to others. Contact us if you would like personal details removed from such platforms, and we’ll comply wherever possible.

Ensuring Transparency and Control

We aim to keep you informed about how we use your data. Should any additional data uses arise, we will provide details at the time of collection and offer opt-out options where applicable.

Feel free to reach out for further clarification or with requests to modify your data preferences.

Security and Privacy Commitment

At Fathers Heart Home Care, safeguarding your personal information is a top priority. We employ robust security measures, including physical, electronic, and administrative procedures, to prevent unauthorized access or disclosure of your data. These measures are designed to ensure your information remains confidential and secure.

We use standard Transport Layer Security (TLS) to protect data entered on secure pages of our website. However, due to the open nature of the internet, we cannot guarantee that communications between us are entirely secure. If you suspect your personal information has been compromised or detect a potential security vulnerability, please contact us immediately.

Data Access for International Visitors

Our website is hosted in the United States and intended for U.S. and Canadian residents. By using our site, you consent to your personal data being transferred, processed, and stored on servers in the U.S. or other jurisdictions. While these locations may have different data protection laws, we strive to ensure your data is handled with care and in compliance with applicable regulations.

Guidelines for Minors

Fathers Heart Home Care does not knowingly collect or market information to children. If you believe a minor has provided personal information to us, please notify us so we can take appropriate action.

Your Privacy Rights

Residents of certain U.S. states, including California, Virginia, Colorado, Connecticut, and Utah, are granted specific privacy rights:

  • Right to Know: Request access to the personal information we collect and use.

  • Right to Correct: Request corrections to inaccurate personal data.

  • Right to Delete: Request deletion of personal data, subject to legal exceptions.

  • Right to Data Portability: Request a portable copy of your personal data.

  • Right to Opt-Out: Refuse the sale or sharing of personal information for targeted advertising.

Residents of California also have the right to limit the use of sensitive personal information and access details about automated decision-making processes.

Opt-Out Preference Signals

We honor opt-out preference signals, such as the Global Privacy Control (GPC), which allow you to communicate your preferences about personal data sharing. These signals automatically apply across our platforms to opt you out of the sale or sharing of your information for targeted advertising.

Exercising Your Rights

To exercise your privacy rights or opt-out, you may:

  • Submit a Privacy Request Form or contact us directly using the information below.

  • Enable tools such as the GPC in your browser settings to opt out of specific activities like targeted advertising.

Contractual Requirements with Third Parties

When sharing your information with third-party service providers, we enforce strict contractual terms to ensure they process your data only for specific purposes. These contracts include provisions for data confidentiality, security, and restricted use.

Verification of Requests

For your protection, we verify your identity before processing requests related to your data. This process may include matching personal information you provide with our records and requesting additional documentation in certain cases. Any data collected during verification is used exclusively for this purpose.

Contact Us

If you have questions about your privacy rights or need assistance, please reach out using the contact information provided on our website. We are committed to ensuring transparency and addressing your concerns promptly.

Contact Us

If you have any questions regarding this Privacy Policy, the practices of our website, or your interactions with Fathers Heart Home Care, please contact us through any of the following methods:

Fathers Heart Home Care LLC

1012 Providence Cmn, Sun Prairie, WI, 53590

Phone: (608)698-8001

We are committed to addressing your privacy concerns with utmost care and respect. You can be assured that filing a privacy complaint will not result in retaliation. Your trust in our ability to protect your information is a priority for us.

If your inquiry pertains to a third-party provider or other affiliated services, please direct your concerns to the appropriate organization or service provider.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. The “effective date” at the top of this page indicates when the policy was last revised. Updates will be posted here, and in cases of significant changes, we may notify you directly. If you disagree with any modifications, you must cease using our services immediately. Please review this page regularly to stay informed about our privacy practices.

Accountability

Responsibility for the management and implementation of this Privacy Policy lies with designated individuals at Fathers Heart Home Care, including an appointed privacy officer.

For data transferred to third-party processors, we take measures to ensure your information is handled with the same level of security and protection as outlined in this Privacy Policy. These measures include contractual agreements to ensure comparable safeguards for the data of Canadian residents or other international users.

If you have questions about how your personal information is managed, please contact us using the details above. We are dedicated to ensuring the confidentiality and integrity of your information.